DKNY Jeans has Sartorialist The campaign for spring-summer 2009

We return to the daily review of the new campaigns that hope for the next spring-summer 2009. In this case we give a 360 degree turn after the last, where we saw the kind of a signature as photographed by Mario Testino Burberry and go to New York, where the protagonist today: DKNY Jeans.

The firm will have to dodge the criticism he is receiving his mark from the mother organization PETA, despite DKNY Jeans is intended for an audience is completely different and more informal, without the use of fur in their designs. Rather, only denim.

If you’re talking about Scott Schuman many wonder who he is, but if you are The Sartorialist said the vast majority comes to image the revolution made by the photographer with his blog. DKNY Jeans to give such a dynamic and fresh air to his campaign and make it move closer to the general public, it has enjoyed for the next season Schuman.

Thus we see models represented in the middle of the streets of New York all celebrities including names such as Sean Lennon, Daisy Lowe, DJ Coleman, Worrell Luc and Chanel Iman. What I mean is not yet under that have decided to add the individual photographs, which fade and blend the blue and red of the brand and the name underneath. The result is that a horterada Schuman afea photos but will wait to see it in person in February.

Images | The Fashion Spot